Publicis Italy creates leading strategies and powerful ideas that allow their clients’ brands to become unique, irreplaceable, in control, and ahead. Working with Heineken, Diesel.

Stay true, relatable, and human in 2021

We’ve been living in such a weird year, where we feel that our values and priorities have been questioned and put upside down. Our human connections now seem more important than ever, and this is what visual communication needs to tackle right now. Being true, relatable, and simply human is what will help us talk to people in these weird times.

Today, an integrated approach is key

You can’t ignore what is going on in the world and the reality that is changing for everyone, challenging brands as well. Now more than ever, an integrated approach is the key. Working alongside with media and data is how to help creativity fly for your clients, which have specific business needs in this historic moment.

Continue crafting

When you truly think you have a good idea, craft it more than your most crafted idea so far, fight for it, defend it. And never lose sight of what the idea is about. A lot of campaigns are produced every year, crafting is what makes the difference.

New insights about audiences

Audience insights that content creators could tap into for their campaigns in 2021 depends on the brand they're working on. For instance, for some clients, it might be worth trying to crack platforms like TikTok and Twitch, which are new for the brand, but already very strong in the user’s behavior. That's why being relatable and insightful is very important: the more you tackle human behaviors, the more chances your message will have to make the cut. That’s kind of the recipe that works on humans, all generations combined.
— Marie Poumeyrol, Digital Art Director Supervisor