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Gamified by Design
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Gamified by Design
Gamified by Design
Global lockdowns accelerated the world’s digitalization, leaving people no choice but to adjust to a new reality. While people are getting used to dealing with daily activities online, designers are looking for ways to keep users more engaged.
Integrating gaming elements into websites, apps, and other projects is the new user-centered approach for brands to test. Thematic challenges and animated points, stylized achievement badges and leaderboards, or more complex experiences created with the help of motion graphics amplify user immersion. The user journey becomes trouble-free and more entertaining, even when it comes to mundane activities like banking, working, or exercising.
While managing live content across time zones has been key to many events, where things shine is when we can facilitate social connections and networking, as these things have been a bit lost in the past few months. We’ve found that playful games with underlying social cooperation like trivia and puzzles have proven to be particularly popular, as they simultaneously give people something to do, and also provide a social connection as part of their activity.
More on digital events
In our industry specifically, many traditional event creatives and marketers with limited digital production experience are being pushed to ideate in the digital space. As they bring their own set of expertise, this could bring about a wealth of new perspectives, some of which may manifest in hybrid experiences as physical and digital events continue to intersect moving forward.
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