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These are exceptional times, and they call for exceptional actions. We are a creative agency that marries technology and zeitgeist; communication and experiences. With 80+ creatives from all over the world, we help brands with their positioning & identity, products & experiences, campaigns & activations, and social & content.

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These are exceptional times, and they call for exceptional actions. We are a creative agency that marries technology and zeitgeist; communication and experiences. With 80+ creatives from all over the world, we help brands with their positioning & identity, products & experiences, campaigns & activations, and social & content.

The whole world is your playground

Playful physics-based animations and ultra-realistic 3D renders will continue to be a thing, but I think artists will look for other ways to distinguish their work by using real world data. By capturing our surroundings in different ways, we can push visual and conceptual narratives in new and thought provoking ways.

Earlier this year Microsoft launched Flight Simulator 2020 using data, photography, and photogrammetry from Bing Maps, which basically means that the whole world is your playground. It’s a completely mind blowing and unique experience where you as a user can explore any part of the world you wish.

Another example is mobile phones with LiDAR and similar technologies that allow you to scan and analyze your surroundings to extract 3D data. Apart from getting the exact data on what your surroundings look like, it also enables really interesting ways of executing UI elements in AR experiences.

We will see a lot of new visual styles built on technology, where you capture something real and build upon it in different ways. It can be something as simple as feeding wind data into Houdini to let that data drive your styled animations. Regardless of how it looks, it makes everything feel more tangible and interesting.

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How to stand out with your works in 2021

Don’t chase uniqueness, but chase progression. Know what you are good at and try to become better at it in different ways. That can mean applying your creativity and style to something completely new. Take last year's trend and make it into the next year’s by inserting you.

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New movements emerging in design

I’ve always thought developers who are great designers will be the new rockstars. To some extent, that has been happening for a while. We even saw some examples of that early in the Flash days, but I think we are just getting started.

I have been really impressed by artists who are creating geometric patterns and designs based on neural networks, growth patterns of plants, and so on. It’s a completely different skill set than using Photoshop, Illustrator, or modelling 3D objects. The skills needed seem so unattainable for mere mortals like myself.
— Christian Mezöfi, Design Director